How to land brand deals even if you have a small audience.
What if I told you that you can land brand deals despite having a small audience.
If you haven’t heard of the 1000 true fans theory, then it’s time to listen up because you may just be closing the door on some cold, hard cash!
Kevin Kelly said it best when he told the world, “A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing, they will buy the hardback and paperback and audible versions of your book, purchase your next figurine sight unseen, pay for the “best-of” DVD version of your free youtube channel, come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living.”
That means if 1000 true fans are investing $100 dollars per year into the products you’re promoting then that’s a 6 figure income, and that’s why brands are seeking YOU out.
The only reason you haven’t been able to land brand deals is that you haven’t gotten your hands on the knowledge I’m about to bestow upon you.
How to land brand deals even if you have a small audience
Promote your Strengths to land brand deals
Focus on your strengths and find something that you can offer to the brand that they cannot refuse.
Examples of things you can offer:
- If you have created a Facebook group because there is so much interaction amongst your audience.
- If you have a hefty email list.
- Audience engagement with your content.
- If your audience has bought products you’ve recommended previously.
Just a note to remember, brands are wanting you to sell their products, so having a loyal and trusting audience is a must.
Identify your Audience
This is such an easy, yet powerful tool that brands will expect you to know IN DETAIL. You need to find your target audience and keep them in mind for EVERYTHING!
If you haven’t yet found your core customer, here are some questions for you to answer about your audience :
- Male/ female?
- Marital Status?
- Where do they live?
- What are their hobbies?
- What are their goals and desires?
- Where do they work?
- How much income do they receive?
- Where do they hang out?
You could go way deeper into questions like these to understand your ideal audience.
Once you have all of these questions answered, it will make your entire process easier. Then you will confidently be able to communicate this with brands you want to partner up with.
Your growth rate
If you are wanting to work with a specific brand on a long-term basis, then it’s important to make it clear that your audience is growing steadily. You want the brand to know that you are working on growing your audience and building more trust than there already is.
You will need to prepare some analytics to show the brand your consistent progress.
How many subscribers you have
By subscribers, I am referring to an email list. An email list is a great way you can personally get through to your audience without worrying about algorithms. Having an email list will increase your chance of landing a brand deal.
Brands know how valuable email lists can be, so use that to your advantage.
Your Social media shares
Your social media shares are the number of shares your blog gets by other individuals, groups, or connections on different social media platforms. You should collect information about your shares and present it to the brand you are trying to partner up with. This will allow brands to see that people like and engage in your content. You can collect information about your blog, how much traffic it generates, and which social media source the traffic is coming from. This will give you some more insight into your target audience and what or where they are sharing your content to.
Comments per blog
Comments on your blogs are an important asset that brands like to know about. Your comments per blog show that even though your audience is small, they engage, are loyal, and like what they are reading. If you want to present your average total of comments per blog then here is an easy formula to work it out:
Add all your comments, and divide it by the number of blog posts.
You can easily find your Instagram analytics by changing your account to a business account. When you have a business account you will be able to see information like your impressions, audience, and reach. This will help you get to know your audience and help you focus on specifics that you need to work on.
It also makes it simple to relay this information to brands.
Related post: How to Make Money on Instagram and get paid for sponsored posts
Past Brand Deals
If you have already collaborated with a brand or two, it’s definitely worth mentioning.
This will put brands at ease and show them that you’ve got the experience and know what you’re doing.
However, don’t be discouraged if you don’t because should they choose to work with you, they’ll let you know exactly what to do.
A really simple and aesthetically pleasing way to present all of this information is through this Influencer Starter Pack that I have created.
This starter pack will give you EVERYTHING you need to land a brand deal.
Check it out here :
This Influencer Starter Pack is a guide that not only tells you how to start collaborating with brands but it also provides you with all the essentials you NEED to get an engaged following and get started as a social media influencer.
This includes media kit templates to easily present yourself to brands, lists of agencies that you can contact plus you can get access to the EXACT email templates I used that resulted in my first $1,000 month in brand sponsorships.
This is just about a STEAL, so why not make the most of it?
Want to discover my secret formula to land a brand collaboration? Check my influencer Starter Pack
I hope that after reading this, you realize that you can land brand deals and use small audiences to your advantage.
Now you have no more excuses, you have the knowledge and you could have me to guide you through it step-by-step.
So why not get started today??
Go get ’em!