Influencer Marketing In The Time Of The Coronavirus.
How are you dealing with influencer marketing in the time of the coronavirus the current difficult times?
In my country, especially in the North of Italy, the situation is still very difficult! I hope in your country things are much better.
I have received a lot of emails asking me how this will impact the economy and the influencer business.
So I’ve decided to write this blog.
What will be the outcomes for influencers?
After speaking with different brands and agencies, everyone agrees influencers will become an even bigger part of brands’ strategies as people are spending more time on social media and budgets are getting cut from events, experiential and retail marketing.
From the recent stats, content consumption will continue to dramatically increase. I have already seen higher engagement and click-through rates across my network last weekend.
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Influencer Marketing In The Time Of The Coronavirus
Now is the time to double-down on the investment in your community.
Your followers see you as a friend and a guide, so be authentic and lean into it.
Focus on the types of content that at this moment, with people stuck at home, could be more useful.
Create deeper connections with your followers, be consistent, and continue to communicate.
Consumers are continuing to engage and brands are continuing to invest, so don’t underestimate your impact!
It is more important than ever to stick together, remain authentic in our actions (and posts), and support each other along the way.
I know how you might feel like, but… This is not the time to hide from social media.
People are staying home and generally, this means they spend more time online, so make sure you keep your content consistent.
Here are a few things to keep in mind for influencer marekting in the time of coronavirus :
- Don’t underestimate your influence and ask yourself these questions: how do I want to show up?
- How do I want to be seen or perceived?
- What content can I share that will be helpful and positively impact my audience?
GUIDELINES
Remember, you have an important role to play in engaging and helping your audience during this uncertainty caused by the COVID-19 emergency.
You have to help them, inspire them, make them laugh, get them to trust you.
You need to be there for them.
I created a list for you with some things you should be sticking to:
- Continue to create content for your followers, continue to inspire them, be consistent.
Your followers need you more than ever. - Be yourself: put the most authentic version of yourself forward. Authenticity is more important now than ever, so keep up with your brand voice that your followers have come to know and love.
- Acknowledge what is going on: don’t pretend everything is normal and terrible events are not happening. But don’t be focused on them either.
People are also looking for some distractions and fun, so you have to be a source of happiness and authenticity. - Poll your audience: each week, ask what kind of content they would like to hear from you that is most useful during this time. Go live more frequently and post links after. This is a great practice to get insights into your followers.
- Create content that your followers can consume at home. For example, if you are a fitness blogger, create a training session that your followers can do at home.
If you are a beauty blogger, create a homemade skincare routine, etc.
Influencer Marketing In The Time Of The Coronavirus for Travel bloggers
Unfortunately, the travel blogger niche is the most affected by this situation.
At this moment, it’s important to avoid sharing travel content without VERY clear context.
So don’t share content showing cruise or plane/flight photos. Rather, choose a photo that celebrates the sunshine, a good meal, time with loved ones that followers can identify with, and add a caption that inspires your followers.
If you show an image from a previous vacation, make sure it’s clear in your caption. For example, if you post a beach photo, caption something like:
“Sometimes we give for granted all the amazing things that we have in life, so it’s important to enjoy every little thing each day because we never know what will happen.
Who else is missing the sunshine?!”
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Do you have any other suggestions on how Coronavirus will impact Influencer Marketing?
Let me know in the comments below!
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*Disclosure: This post may contain affiliate links, which means that I get a commission if you decide to make a purchase through my links, at no cost to you. Read my disclaimer for more info.
