How to use hashtags on Instagram: to increase your engagement and to attract quality followers
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How to use hashtags on Instagram? I’ve just reached 121k followers on Instagram and a lot of them are asking me how they can increase their followers and engagement. After the Instagram algorithm changed, it is so important to use the right hashtags to attract the right people.
In this year I have focused my attention on Instagram, because, as you know, Instagram is the first place where brands connect with influencers and they ask for a collaboration. Therefore it is very important to have quality followers. Danielle, the writer of We wore what, explains what she can earn from a single post. To a business it is important to attract the right costumers.
Using hashtags will get you more likes and more followers and will increase your engagement.
How to use hashtags on Instagram
Hashtags categorize your photographs so they are grouped together. If you’re a fashion blogger and you want to connect with and find other fashion bloggers you want to try to use these hashtags: #fashionblogger #ootd
By tagging your photographs with these hashtags anyone searching these tags will then see your photo. If you don’t use hashtags, then the only people that can see your photos will be your followers. If you want to grow your blog/brand, using hashtags will help your photographs be seen by more people.
How many hashtags do I use?
You can use a maximum of 30 hashtags per post. Hashtags are so important because they are used for SEO purposes. I use a minimal number of hashtags in my captions, then I post my hashtags in the comments so I leave a nice caption and my picture will not look spammy.
I paste my hashtags in a note app (I have different files so I can copy the right hashtags for the right pictures) and when I need them, I just copy and add them in the comments of the picture.
What hashtags do I use?
- New users tend to use irrelevant hashtags, such as #love #Throwback. These hashtags are too popular and generic and don’t describe a niche or a business, so it is better to avoid them. In this post, you will find all the hashtags that have been banned by Instagram.
- If you are a blogger look up your favorite bloggers and see what hashtags they are using. When searching a hashtag check how many times it has been used.
- Find smaller hashtags, if you use larger hashtags with over 1 million posts associated with it, it’s very difficult that people will see your post because it will move very quickly to the bottom. Instead, if you use smaller hashtags (with fewer competitions), you are more likely to be featured as a “top post” when using them. I suggest you to use a balance of large and smaller hashtags.
- Add trending niche hashtags on your caption. If you are not going to use trending hashtags you can lose the possibility to appear in the search results for those hashtags. Tip: add 30 hashtags in the comments, then edit your caption and add some more trending hashtags, this will help you boost your picture engagement.
Use 25 hashtags with 7000 to 400.000 associated posts + 5 trending hashtags 1.000.000 associated posts
Want to learn more?
If you want to learn more about Instagram hashtags, or need help with the actual research process, sign up for my free Instagram course.
What hashtags do you use when posting on Instagram? If you’re on Instagram come by and say hello (@ericatironi) I love making new friends there!
Post Related: The Ultimate Guide on How to Start a Fashion Blog