The Ultimate Guide on How to Start a Fashion Blog
You are here because you want to know how to start a fashion blog.
You want to start an awesome fashion blog.
A fashion blog that will allow you to quit your job and travel around the world taking pictures in all of your wonderful outfits.
That’s the dream.
On the surface, this might seem easy to achieve.
- Purchase a domain
- Find a web host
- Install WordPress
- Start writing some posts
- Get rich
I wish it were that easy but unfortunately it is not.
Building a fashion blog is pretty easy.
Building a successful fashion blog is pretty hard but it isn’t impossible.
How to Start a Fashion Blog
Before we dive into the details of starting a fashion blog let’s go over some of the reasons why you would want to consider starting one.
1. It’s a Great Way to Share Your Knowledge
You might not be the next Donatella Versace, but that doesn’t mean you don’t have some awesome fashion advice to share. Fashion is great because we all have our own style and come across new ways to wear old things. How often do you go out looking for fashion inspiration or just to see what other people are wearing?
All of the time!
Why not become one of those people that fashionistas turn to see what is going on in the fashion world of your mind?
2. It’s a Great Way to Gather New Ideas
Blogging is a great way to stretch your mind. It’s one thing to get dressed up for work and it’s another thing to try and figure out an awesome outfit to put together for a shoot. When you start to blog you immerse yourself deeper into the world of fashion bloggers where you’ll pick up more tips and knowledge.
Suddenly, you’re trying some weird combination of clothing that you never thought of before and it is magically working!
Blogging also opens you up to the world. When you take the time to share your ideas then other people take the time to comment. We don’t live in a fashion bubble. The more tips you can pick up from others the better your fashion game will be.
3. It’s a Great Way to Earn Extra Money
This might be the reason that you are here. You’ve read stories of how some fashion bloggers are making quit your job type of money and you want to get in on the action. Blogging is a great way to earn extra money because it allows you to build a lifestyle that you want around the thing that you love.
There are just so many ways to make money blogging that you won’t be left wanting.
Do You Even Need a Blog?
Social media has completely changed the fashion world. There are some fashion bloggers that don’t even have blogs (are they still bloggers?). They run everything solely through Instagram and that is awesome. However, if you want to build a long-lasting brand (you do) then you should consider starting a blog. It takes more work than just posting on Instagram but you always want to own the land.
What’s this mean?
Imagine you spend time on Instagram and are able to build up a following of 500,000 fans. That’s awesome. Suddenly out of nowhere Instagram decides to change it’s algorithm or user policy or even worse bans your account.
Where does that leave you?
If you own a blog nobody can take that away from you. Your blog is always your home base. Social networks come and go but your blog will always be around.
Is a Blog Really For You?
Not everybody is cut out for blogging. This isn’t meant to insult people but it’s true.
The people that give blogging a shot and don’t find success are quick to say how others got lucky. While luck plays a role in anybody’s success what it really comes down to is hard work. Building a successful fashion blog takes a lot of hard work. Of course, this isn’t hard labor since you are mostly doing everything behind a computer, but if you aren’t willing to sacrifice some time to build up something awesome then you shouldn’t expect much in return.
If you are starting from scratch with no knowledge then it is going to take time. Just because blogging can be done in 30 minutes a day it doesn’t mean that successful blogs can be done in 30 minutes a day. Once you find your groove and understand everything life becomes a lot easier but until that happens prepare to put in the work.
Here is the typical blogging journey for most people:
- Get excited about a blog idea
- Buy a domain and get WordPress setup
- Write a couple of posts
- Spend time promoting
- Tell yourself that you will work on your blog tomorrow
- Go weeks without a new post
- Tell yourself that blogging just isn’t for you
You Need a Mindset Shift
As you’ll see, install WordPress and writing a blog post is the easy part and that’s where the problems being. Because those actions are easy, people tend to think everything else will be even easier.
Since none of this actually feels like work (work is supposed to be hard) then you don’t treat it like work. However, building a successful blog is no different than building any other type of successful business. Let’s say you want to start an ice cream shop and you just bought the lease. Do you take the next 2 weeks off? Do you even take weekends off?
Just because your blog isn’t a physical store that doesn’t mean it doesn’t require the same attention as any other business. Take a look around and see how many dead fashion blogs there are and look even further and you’ll see a massive amount of people wishing they stuck with it just a little bit more.
Spend some time going through the blog archives of successful blogs to see how slow things were at the beginning. However, they stuck with it and that is what got them to where they are now. The ones making 5 figures a month didn’t get lucky. They treated everything like a business, put in the work, and eventually, it all paid off.
You have to understand that this requires a mindset shift. You can’t just flick the switch on and off. The switch has to always be on when it comes to working on your blog.
How to Start a Fashion Blog
Most tutorials that teach you how to start a fashion blog simply go through the steps of finding a domain and install WordPress. If that’s all it took to start a successful fashion blog then there would be no point in writing this guide.
However, there are some steps before you purchase anything that you should spend some time doing.
1. Browse Other Fashion Blogs
You probably do this already but instead of browsing them just to look for fashion tips, browse them to understand what makes them successful. Really take the time to dive into them. Go through their archives to see what type of posts resonate with you.
- Do they simply post images? Do they offer commentary? Do they have any text posts?
- What type of posts receives the most comments?
- What things do you like about their blog?
- What things do you think they could improve?
- Who are they speaking to when they write?
It’s important to know the landscape so you have a better understanding of how you might approach things.
2. Think About Who Is Going to Love Your Blog
Sorry to tell you that the correct answer isn’t “everybody”. You might not have your blog completely figured out yet but try to think about who is your ideal reader.
The more specific you can get the better. This is important because the best blogs always talk to someone. Unless you have a massive team to help you cover all niches you’ll want to spend time focusing on the one person that is going to like everything that you do.
How do you do that?
Understand Your Audience’s Problems
This is a big thing for blogs. Most bloggers start off writing about their problems and how they solved them or writing about stuff they think is interesting.
You need to keep in mind what your audience wants and it might seem like fashion bloggers aren’t solving problems but they are. Understanding the types of things your audience is looking for will make it much easier to grow your blog. There is nothing worse than blogging for 3 months only to find that nobody cares about the things you post.
How do you get to know your audience’s problems when you don’t have a blog?
Go and read other fashion blogs.
Starting a fashion blog is very personal but it can only be successful if you know how to relate to others.
Pinterest and Instagram Are Your Greatest Assets
These two social media platforms were made for fashion bloggers. What’s great about them isn’t that they just give you the opportunity to reach millions of people but they also give you a shot to understand what these people like.
For example, go on Pinterest and do a search for some piece of clothing. You’ll be presented with a number of different pins. Each pin has a repin count on it. Study the popular pins to see what people love to save. Study the unpopular ones and try to figure out why they just aren’t working.
Create a list or spreadsheet and start writing down all of the great pins that you see. If you don’t want to write anything down then you can spend time liking or saving to a private board. The more content you collect, the more patterns you’ll start to see emerge. This helps you gain a better understanding of the types of posts that you might want to write.
Now Think About Yourself
You should have a nice list of posts and ideas for what your audience is looking for in a fashion blog. Go through that list and see which ones resonate with you. Some you might not care about at all and others you will want to do right away.
You have now become your ideal reader. Congratulations!
Your Audience of One
While the goal of your fashion blog is to get millions upon millions of readers you can’t do that by trying to please everybody. Instead, when you are starting off you will only want to please one person.
All you care about is that one person that will fall in love with your blog. That sounds crazy because one person isn’t going to help you quit your job or pay your bills but there is something special about that one person.
That one person is actually thousands of people. When you focus on just one person you’ll find that you attract a certain audience. This is going to be hard to wrap your head around because an audience of One sounds a little bit silly but what makes the successful fashion bloggers successful is that they have True Fans.
True Fans are the people that anxiously await every blog post, every email, and every Instagram update. They are the ones that will buy your products and the people that brands want to get in front of. When you focus on one person you quickly find your True Fans.
3. Find a Great Domain Name
Here is a crappy scenario:
You find a domain name that you like and after 6 months of blogging you find out that you don’t like it anymore.
Yes, you can always change your domain name but that also means moving your site and making sure all of the old URLs redirect properly so you don’t lose your Google juice.
What you want to do is make sure you find a domain name that is going to stick with you for the next 60 years. You probably aren’t going to be blogging for that long but you want to aim for longevity.
How do you find the right domain for you?
You probably feel like you are going back to school with all of this research that you are doing.
After finishing the previous step you should have a clearer idea of your audience and the problems they are looking to solve. From there you might be able to think of some words that represent both them and you. See if putting any of these words together helps you come up with something unique.
If you are struggling, don’t hesitate to hit up Thesaurus.com to find more words to use.
Or maybe you have some words in mind that represent you.
Take a look at these domain names:
All of these are awesome domain names. Your domain name doesn’t have to have shirt, skirt, hat, or sock in it. It can be whatever you want as long as it is the thing that you can be attached to for a while.
Some basic rules for domain names:
- It is easy to type/write
- It is easy to say
- When written out, it doesn’t look like another word (Pen Islands’s website is penisland.net)
Stick to these basic rules and you’ll be okay.
Depending on how much of a stickler for consistency you are you might want your domain name to be the same as your Facebook Page, Twitter, Instagram, and Pinterest.
If you start a blog called Bee Jean Bee then you might want:
Checking to see if a domain name is available and if all of those social media accounts are available can be time-consuming but Namevine makes it easy. With Namevine you can search for all of these things with one search.
It will even provide you with alternative suggestions.
4. Setting Up Your Blog
It’s recommended to start with a self-hosted site when starting a WordPress blog. Why? Here are some main reasons:
- It’s easy to use, follow my simple tutorials on how to get up and running below using Bluehost. I highly recommend them.
- Bluehost offers technical support (take full advantage of it, I have).
- You get a FREE domain name using Bluehost.
- WordPress through BlueHost is FREE.
- Bluehost is really affordable
- And you will have more freedom when you are self-hosted, especially if you want to monetize your blog.
But, first thing first, you’ll need to head on over to Bluehost to do any of this. There are many web hosting companies out there, but Bluehost is honestly one of the best. There is a reason why many bloggers choose Bluehost for their web hosting needs.
Register Your Domain
Your domain name is the name of your blog. When choosing it, ensure that you use simple and special words. It should include words that you can easily remember. I know, this can be tough (it was for me), but you can do it!
You can always get your domain name directly through Bluehost, to make it easier. If you do this, you can get a FREE domain for the first year as long as you buy 12 months worth of Bluehost web hosting. This makes it well worth it to sign up for at least 12 months of hosting as you will be saving a good amount of money this way. You also get a cheaper monthly price when you buy at least 12 months of hosting, so the free domain just makes it even better. If you decide to get the free domain, just continue to the next step as you can buy your hosting and get the free domain all in one step.
Pick a Plan
Set Up Web Hosting
A web host is a company that provides server space where your website can be stored online. One of the best web hosting companies that I highly recommend is Bluehost. Surprised? As I mentioned before it has an incredible response time, a great customer support team and works great with different blogging platforms such as WordPress. No surprise there!
This is a very simple procedure that can be done with just a few clicks inside of your web host. Once you install this, you will be doing most of your tasks from your WordPress admin platform. The best part, it’s free to create a WordPress blog on Bluehost. In Bluehost., click on the hosting tab and then the panel tab. Scroll down and select Install WordPress.
Congrats! You now have a WordPress blog.
5. Choose a Theme
This might be the most difficult part of all because there are so many great WordPress themes out there. There are a lot of free ones but if you want to stand out from the crowd then you’ll want to look for an awesome paid theme.
Download my free worksheet, subscribe and get access to my free library.
Now the Real Work Begins
This might seem like a lot of work up until this point but that was nothing compared to what lies ahead. Not only do you need to spend time taking pictures and developing your own style, you will need to ensure that you grow your social media presence along with building a blog audience.
There are a number of resources that will teach you how to get more traffic to your blog so you just need to spend some time researching. With a blog, you will never know everything. Your education never stops.
Hopefully, this guide gets you started on the right foot and you can sit front row at the fashion shows in a couple of years.
Let me know in the comment your tips on how to start a fashion blog.
Related post: 7 Awesome Tips to Become a Super Fashion Blogger