How to Make Money on Instagram? Well, this is an amazing question, that a lot of people are asking me.
Why should you use Instagram?
- There are more than 600,000,000 monthly active users, 57% female – 43% male
- Over 32% of users make more than 100,000$ per year
For this reason, brands are investing a lot of money on sponsored posts and this is a great solution for people that want to make money on Instagram as influencers.
How to Make Money on Instagram
But how can we collaborate with brands?
The most important thing that brands are looking for is a good relationship between you and your followers. An influencer can influence other people’s decisions, so, if tomorrow I post a picture with a pair of shoes and someone buys them, this means I’ve made an impact on this person. Influencers are trendsetters, experts whose opinions about certain subjects are respected.
So, before you start collaborating with brands, you should build a strong relationship with your followers. To be an influencer you have to create a great profile.
These are some easy steps:
- Create a grabbing bio. Describe yourself, who you are and what you do, and add some other social channels, including your email. Be clear, concise and descriptive. I ALWAYS recommend to include an email in your INSTAGRAM bio, so that people and brands can contact you.
- Don’t post about EVERYTHING, decide what your feed will be about and stick to your focus. A clear focus will help you gain targeted followers. If your profile is about Fitness, you are not going to post cars pictures, you’re going to post healthy food, exercises, etc…
- Be unique as much as possible. There a lot of amazing Instagram profiles, so it is very important to step your game up. Think about the photos you’re posting. What’s going to look best on your page? Will the photo fit with your theme? I spend a lot of time deciding which photo I’m going to post.
- Engage with your followers: You cannot expect all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with authentic content, people will be drawn to check out your account and, hopefully, join your loyal rank of followers. So remember, the money that you are going to make from Instagram doesn’t depend on how many followers you have, but on how your followers are engaged with your profile.
Another thing you should pay attention to is in which niche you are. If you have a defined niche it will be easier to be seen as an authority.
For this reason, the best solution is to identify your niche, and this will help you grow your account and start making money.
Danielle, the writer of We wore what earns a lot of money from just a single picture posted on Instagram.
Post Quality Post
Use high-quality pictures, shot in the daylight. If you cannot shot them, you can buy stock photos, Users are more likely to follow an Instagram account if they find beautiful photos.
Be unique as much as possible. There a lot of amazing Instagram profiles, so it is very important to step your game up.
Think about the photos you’re posting. What’s going to look best on your page? Will the photo fit with your theme?
Become an Influencer
You can earn some money by creating sponsored content for brands. A sponsored post is when an influencer creates a picture where he highlights a product or a brand. The post should include @mentions to the brand, specific hashtags or links.
It is very important to promote brands that are relevant to your niche. There are a lot of platforms where brands can collaborate with influencers directly, they add an offer and then you can decide if this is the right content for you.
How to work with brands
If you have a good amount of followers, and good interaction, brands will contact you directly, or you can easiest way is to find brands that are similar to your brand and send them an email asking to collaborate.
Thanks to my Instagram account followed by more than 200k people I collaborate with L’Oréal, Dalani, Sephora, Maybelline NewYork…
Related post: How to use hashtags on Instagram: to increase your engagement and to attract quality followers
If you create a sponsored post you should be transparent with your audience and add the tag #ad, in this way your audience will know it.
Sometimes, brands can send you some promo codes and if someone buys an item from that promo code you will earn a commission from that sale.
Another amazing way to earn money is through affiliates
What is affiliate marketing? It is basically when you promote a product and get paid per sale
What I do is: I post a picture and then I ask my follower to click the link in my bio so they can buy the product or to download the app where they can find the items.
- LIKEtoKNOW.it it is an amazing app for fashion bloggers, you can buy with only one tap. Influencers shall join their programs and if they are accepted, they can upload their picture to the app tagging the product.
- Stylinity: it is great for fashion bloggers, you can earn money when people buy from your link.
- ShopStyle: it helps influencers earn affiliate revenue from the images they post on Instagram. This type of marketing is particularly popular with clothing on Instagram, as you can post your “OOTD” (outfit of the day) with the affiliate link sending followers to your full outfit. It’s also great for beauty bloggers, as you can invite people to “shop the look.”
- Sharesale: Simply find the companies that you want to work for and then promote their products.
You can add a link to your bio promoting some products in your niche and you can earn some money if someone buys something. There are so many affiliate programs, you just need to find the right one for your niche.
Promote your own product.
If you are growing your Instagram account, why don’t you start creating your own product?
You can ask your followers what they would like to buy, which color and material they prefer, so you will get them involved in the process.
So after deciding which product you are going to create you can get them excited with some behind scenes. Ask them to share your picture. A lot of brands create their own #hashtag so when their followers share their pictures, this will increase their popularity and audience.
Create a giveaway. Ask giveaway entrants to follow your Instagram profile and ask them to tag friends. Remember to follow Instagram’s promotion guidelines.
Do you have any other tips on how to make money on Instagram?
Related post: Instagram Theme: the ultimate guide to creating the perfect feed
Such a great post! Love your tips!
Thanks for sharing. Very helpful
I love these tips! This post really inspired me to pour a little more energy into my instagram profile! Thank you for sharing!
http://www.shananigansnotebook.blogspot.com
Amazing post! Thanks for sharing 🙂 You can always get better on Instagram 😉
xx Nicola
http://www.morningelegance.de
A great and informative post! Have a lovely weekend.
Gemma x
http://www.jacquardflower.uk
I love these tips.Thanks for sharing. Very helpful. 🙂
Thanks for sharing. This is all really helpful! #BloggersSupportingBloggers
Love it, great info! I had no idea there were so many opportunities for affiliate marketing.
Thank you for this tips! Will apply them cause I haven’t used Instagram yet for that. #BloggersOfCanada
Great tips. You’re right in that we have to make time daily to engage with our audience. Thanks for sharing!
Thanks for this some good tips to try – I find Instagram endlessly frustrating. I never know who is real and who is a bot 🙁
I think Instagram is a great tool but also a tricky one. Thanks for sharing this post with great tips. It makes me want to put some more effort on my Ig account, although sometimes, managing Ig can feel overwhelming. Thanks for the great tips!
Thank you for sharing this interesting information! I am going to thoroughly go over these tips and see if I can implement some.
I still consider myself fairly new to instagram but I really had to learn not to post everything too! If it doesn’t fit with my blog or brand, it doesn’t go up.
always a good refresher. I am adding my email to my bio on your suggestion! thanks
Super information! Thanks a million- always looking to grow my blog and my money! Pinned!
Thanks for this post. There was a couple things I didn’t know and I will start doing them now. First I need to build my viewership. Sharing
Love this post! I definitely need to work harder on my instagram, but it is not easy. I am going to try to sign up with Shopstyle right now. Thanks so much
Instagram is a huge deal today and an invaluable tool to promote your blog. If you don’t believe it, read this post to see why. Great.
Great tips! Instagram is one social media place I haven’t taken advantage of, but I definitely need to start looking into it.
Fantastic tips! I’ve been looking for exactly this kind of information. Thanks!
Thanks for such a useful post! Defining the niche I think is key. Still working on it
Thank you so much for sharing those two influencer companies! Will check them out today! 🙂 DO you have any posts on growing your Instagram account? 🙂
You can sign up to my free Instagram course, I explain how to grow your Instagram ?
I will definetly try this, very useful post! bookmarked!
I had no idea that many people were getting paid on Instagram. Good to know!
So glad I read your post and discovered talinfluence! I will definitely be looking more into that program.
Hi Erica! I took your Instagram course over the email and it was so helpful! Thanks! I now also read your guide to Instagram themes – I really needed that one… I’m so excited to start growing my Instagram and my blog 🙂
I read your blog and follow you on instagram so I know your work very well. Your tips are great but for me it seams a lot of work. For example I spent a whole day yesterday to edit my photos, put together my freebie, get it all on the website and then promote it all over. It seams I need a VA, hahahahahaha.
loved this
I love learning more about things like this, thanks for sharing!
http://www.myclusterofthoughts.com/
Great info! This post has inspired me to revive my Instagram profile, which I have neglected a little in the past few months. Thanks for sharing.
Thanks for the tips! I have been trying to make my theme more consistent, and I don’t know if it’s related or not, but lately I’ve been getting more collaboration requests.
This is such a helpful post! Wish I could have read this a year ago!
Defo needed this! Thank you x
I love this post!! Amazing tips 😀
Thanks a lot for sharing
Have a wonderful day
Kiss
xx
https://thathappymess.com/
Love this post! I definitely need to be looking into a consistent theme. It’s way more difficult than you initially think it is!
Thank you for sharing this. It has great information that I will be putting into practice now!!
Such great tips here! To be honest, I never even thought about including an email in my bio – such a “duh” moment for me just now! 😉
I’m just looking in the direction of Instagram, not sure yet it can work for my target audience, but that’s why I like reading posts like this – to know how I can use this social media for my blogging success too. Thanks!
Thanks for the tips! I need to start looking into more ways of monetizing so I will definitely try some of these
thanks for sharing. i haven’t quite figured out instagram. any bit of info helps!
Love your blog. Your always giving useful, yet practical tips. I’ve certainly utilized several.
You narrowed it down perfectly. Sticking to your niche and audience seems to be whats beginning my growth!
Great post! I need to get a few more followers first though!
Thanks for the tips!
thanks sooo much for sharing this info!
So helpful! Thanks for sharing.
A lot of great tips and resources here. I love using Instagram but am still trying to up my game.
What a great post and I agree with so much of your points ♥
I hope that my Insta will also become more popular..but still I think that the blog is the “heart” of my blogging and online business 🙂
xxx and kisses from Berlin,
Tina.
http://www.styleappetite.com
There is a lot of great information. It can be so confusing trying to figure it all out!
My instagram needs a lot of work. The struggle with a lifestyle blog is you find you are passionate about several topics. How does one find a niche in 4 areas? Also I am going to Milan for the first time in a week. I am super excited.
http://lifestyle360.co.ke/
You have to create 4 different accounts…
Those statistics just blew me away. Thank you for the great tips
This is very useful post 🙂
Thanks for sharing!
I just started with Instagram There is a great deal of information here. Thanks for sharing..
This is really handy. I enjoy Instagram as a personal photo space so not sure I would bother trying to make money from it but this is good to know for the future.
Amazing post! Loved all the tips! Keep up the great work! ???
First time heard people are making money with Instagram, great tips, thx so much for the sharing.
This is very useful. I never though of including email on my istagram and and thanks for the list of affiliate.
This are amazing tips! 😀
Great post, love the layout. Very inspiring and thought provoking. I really need to up my instagram game!
great tips hun!!!
kisses from the sandpit ❤︎
http://www.mahryska.com
This is such a great post, thanks for sharing!XOXO
Kenzie
http://simplyjandk.com/
Very Informative post for instagram monetization! Thanks for sharing!
xx Adelynn
minneeme.com
My biggest takeaway from your post was the need to focus postings. It’s so easy to slip into posting something completely irrelevant, but at the end of the day it won’t set you up to draw in revenue. One of my goals for the year is to improve on my social media marketing skills.
These are all great tips and congrats at being able to work with such great brands!
Molly and Stacie
I always try to engage but don’t always get content up everyday, I’m going to try my best to change that!
Extremely useful, and great easy to follow steps.