How to create a photo that goes viral
Creating a photo that goes viral on Instagram can instantly boost your business. When it comes to digital entrepreneurs, marketing and influencers then Instagram is such a powerful tool to use. Having a good online presence can be crucial when you’re trying to build a loyal following and monetize from it.
The more eyes on your content will mean more traffic to your website, an increase in sales, and more subscribers to your email list. Having even one photo go viral can change the game for most of us and will put you in an advantage over your competition.
A photo becoming viral sure is a nice thing to happen, but now you’re probably wondering how? Carry on reading to find out how you can make your photo go viral.
Creating a photo that goes viral can be challenging there are a lot of aspects you need to take into consideration.
How to create a photo that goes viral
GET TO KNOW YOUR AUDIENCE AND UNDERSTAND THEM
If you want your photo or any content to go viral then you need to have a good understanding of your audience. To make users come back for more you need to be providing them value. But how can you provide value to them if you don’t know what they consider valuable? You need to have a deep understanding of your audience. This is an easy way to ensure that your content appeals to them over and over. Get to know your audience and find out what they like and what they are interested in by asking them questions and responding.
This will allow you to consistently stay engaged and keep them wanting more from you.
You need to figure exactly WHO they are and what they’re interested in:
- Age group
- Social group
You can find some of the above on your Instagram analytics.
The better you can get to know them the more you will be able to relate to them and connect on a deeper level. When you have nailed down your best-suited customer, you will keep them in mind when you create content and your captions.
A photo going viral doesn’t mean that you’re trying to reach and please everybody, it means that ALL the people that find value in your content share it.
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FINDING YOUR UNIQUE ASSET
This is a pretty hard one to follow through with, but finding your unique asset is what separates you from your competitors. This is the defining factor that will make you stand out above others. There are so many users on the platform, so what will make your photo go viral and not someone else’s and how will you stand out as an influencer?
- A few things that can define your brand is:
- The way you edit your photos
- What you’re saying to your audience
- The colors you use
- How you write
- How you present yourself
- What content you post
These things will determine why someone will follow you instead of another influencer. It will resonate with them and build a connection for them to remember you and leave them wanting more of your content.
And while there’s room for everyone on the platform, you’ll only stand out if you have established a unique brand.
TAKING PHOTOS THAT GRAB PEOPLES ATTENTION
Have you ever wondered how some influencers just have the knack for making every photo (even just their daily Instagram story uploads) look like a professional photo that they’ve spent hours on?
Yeah, me too!
I too thought that my photos would never reach that level, especially because I DID NOT HAVE AN EXPENSIVE CAMERA to use. And I was certainly not in a position to be able to purchase one.
That’s when I decided to do research and experiment with my photos to find out how I could make my mobile photos look professional.
If you want your photo to go viral then you need to read and memorize these tips for the next time you create content. The better your photo looks the more likely it will go viral.
These things below are things that you should immediately check or change to make your photo look professional:
- Crop your photo
- Up your exposure (This is how you fake the natural light)
- Bring your highlights down a bit to darken the light spots
- Take your shadows up to lighten the dark spots
- Bring your saturation up to make your colors pop
- Make sure your photos warmth is not too high (Take the button to the blue side)
- DO NOT OVERDO YOUR CLARITY BUTTON, this will make the photo lose its realistic quality.
- Bring the texture down to make your photo look soft (this will make it look like it was taken with a camera)
- In contrast, when adjusting it, it depends if you want your colors soft or vivid, you need to decide what suits your photo best.
Another thing to keep in mind is your outfit. I recommend researching your location and planning ahead. Wearing a color like blue, green, and purple will make you blend into the surroundings. Picking a color like yellow, white, or red will make you stand out. A lot of the time an outfit can completely make or break the photo.
MAKE IT WORTHWHILE FOR PEOPLE TO READ YOUR CONTENT
Once you have mastered taking photos then all there is left to do is to find the perfect caption. I know most of us are not fond of creating captions.
Let me start by stating that the average caption length has doubled since 2016.
This has allowed and encouraged people to start microblogging on Instagram.
These days your words mean more than ever. People have started to admire deep and long captions that they can connect or relate to. They are seeking connections among others.
That is why having a long meaningful caption is more engaging than short meaningless quotes and this way your content is more likely to go viral.
You should keep in mind that when someone is scrolling they will only see the first 125 characters of your caption this means that you should make your caption start with a bang to make that person stop scrolling and engage in on your post.
Captions that add value will help you form deeper connections and establish a highly-engaged community. They’ll also drive higher engagement with more saves and shares when you ask your readers thought-provoking questions.
SEEING WHAT PEOPLE ARE INTERESTED IN
To be able to know what content your audience is enjoying, you can review the top-performing posts within your niche. But just remember that your unique brand is what will make you stand out from the crowd, so borrow the idea but write it from your own unique perspective.
That’s why if you’re going to review other influencers captions then you should never copy them, you should rather use them as inspiration.
CREATE A CONSISTENT POSTING
In order to keep your followers happy and engaged, you need to be consistent with your content.
When you deliver consistent content, your audience will start to look forward to your next post and it will create anticipation. This will allow you to not only build on your relationship with your followers but it will also boost your engagement.
If you do not have enough content to post consistently, rather than posting lower-quality content, keep your followers engaged in a different way, such as uploading stories about things that they can relate to.
Another thing that happens often is that some people forget to post or you simply don’t get the time. That’s why it is best to use a scheduling app, this way you can plan ahead and never have to think about it again.
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