Being a professional blogger sounds pretty easy on the surface.
- You sit down at your computer
- You open up WordPress (or your other blogging software of choice)
- You write a post and press publish
- You wait for the money to roll in
Unfortunately, it doesn’t work like that.
Become a super fashion blogger
Photo by Sandra Semburg Vogue
Becoming a super fashion blogger takes a lot of hard work. One of the first pieces of advice that any pro blogger will give you is that you need to choose a niche for your blog. They don’t tell you this to trap you in a corner. They tell you this because one of the best ways to guarantee success for your blog is by reaching a specific audience.
If Erica’s blog was fashion, sports, movies, and dog training then her audience would be all over the place and her blog probably wouldn’t work out. You want to pick a niche so that when you sit down to write a post, you are writing to a specific audience.
You want that audience to understand right away that you are talking to them.
With that being said…
If you decide that you want to be a fashion blogger then you have a harder journey than most bloggers. Being a fashion blogger looks really fun (and it is), but it’s a whole different level of blogging.
Because fashion is extremely opinionated
For my blogs, I like to talk about things that are factual. I can show you how to write a proper blog post title or show you 7 cool ways to make money on the side. Not many people would argue with those things.
But if I decided to put on an outfit and say that this is going to be the hot new fashion next Spring I could very easily have more people disagree with me than agree with me.
Fashion blogging is also very personal. While all blogging requires that you build a connection with your audience, fashion blogging forces you to build that a personal connection. Your audience gets to see your inner workings and how you think. You don’t have a stylist choosing your outfits for you. It’s you, your closest, and your fashion sense.
I can read this awesome blog to get a sense of what Erica is all about without even talking to her. That’s how fashion blogging lets people in behind the scenes.
That can be pretty scary for some people.
In this post, I want to share with you 7 tips that I think you should follow if you want to create a successful fashion blog.
1. Dive Deeper and Choose a Sub-Niche
I know I already told you that you need to choose a niche and you’re probably thinking that fashion is your niche, but you need to go another level deeper. As you know, everyone has their favorite styles. It’s hard to appeal to a group of people if you cover all types of fashion.
Erica has decided to dive into the budget fashion niche and she makes that clear. Of course, the style of her outfits also puts her in a niche but right from the get go she knows that she is trying to reach out to people that want to look good while staying on a budget.
I know it can be hard sticking to a single niche because you have so many different interests, but keep it simple when you start off. As you grow you can begin to expand your niche a bit if you still want to, but you want to secure your base audience before running wild.
2. Great Pictures Are a Necessity
Food and fashion.
These are the two blog niches that absolutely require stunning photography.
Words are important for search engine optimization, but your audience doesn’t want to read about your choice of clothing unless they like what they see.
It doesn’t matter if you’re the greatest writer on the planet if you don’t have photos your fashion blog isn’t going to go anywhere.
That means you need to understand the basics of taking a good photo. It wouldn’t hurt if you learned Photoshop to edit your photos some as well.
Take the time to find a list of locations that can serve as your go-to spots for taking pictures in your outfits. If you live in the city then you are in luck because there should be hundreds of great places for you to take photos.
If you hate writing then fashion blogging might be for you because your audience really just cares about the pictures. Sure you want to add some words in there to help add to the experience but it really begins and ends with the photos on your site.
If all you have is your phone to take pictures with that is okay. Camera technology in phones is almost just as good as what you can get with a DSLR. If you have an iPhone here is a great article on iPhone photography tips.
3. Make It About Them
This one is kind of hard to grasp because you only decide to start a blog for yourself. However, if you want your blog to be successful then you need to make it about your audience. You are helping them pick awesome outfits. You are helping them make good decisions.
This is also why it is important to pick a niche because it allows you to more easily find the topics that are meant for your audience. The more you write for them, the more successful you will be.
When you go searching for something online what do you think about? For example, if you want to start wearing leather jackets but aren’t sure you can pull it off, you are going to see how to wear leather jackets without looking like everybody else.
Read that post from Erica. Notice that it is all about the reader. It isn’t how about how she can pull of wearing a leather jacket, it’s about how YOU can pull it off.
Everything you do is for the audience and in return, you will be rewarded.
4. Build Relationships
The world of fashion blogging isn’t a cutthroat world. You can live in the same realm as the big players without making them disappear.
One of the best ways to grow a blog is by building relationships with other bloggers. It’s amazing what a shoutout from another blogger can do for you. It’s like if a big store tells all of their customers about how awesome you are and then you get a chance to show those customers what you are all about.
How do you build these relationships?
You help people.
Find all of the fashion bloggers that you love and respect and stalk them. That sounds pretty creepy but follow everything they do online to find moments when you can help them out.
- When they write a new blog post be one of the first people to comment and make sure that comment is worth reading. “I love those shoes” just isn’t going to cut it.
- Like and share things that they do on social media.
- If you have some skill that they don’t (web design/dev, photography) offer them advice or maybe even your services.
- If there are in a conversation on Twitter take the time join in.
You want to get on their radar so when the time comes they will want to repay the favor and help you out.
Never cold email a fashion blogger asking for a handout. You need to take the time and earn your respect.
Nobody wants to hang out with the person that only shows up when they need money.
5. Be Smart With Your Social Media
When you get ready to start a blog it’s easy to think that you need to be everywhere. However, fashion lends itself to visual mediums more than anything else so Twitter probably isn’t going to be a good use of your time.
Instead, put your focus on Instagram and Pinterest.
As you can see, Erica is absolutely killing it on Pinterest because she does an awesome job of letting her audience in behind the curtain. Instagram is a great chance to be more personable and let your audience get to know the real you.
Pinterest, on the other hand, is a great chance to showcase your blog. Pinterest is great for bloggers because it sends people directly to whatever post you want. And because it is a visual network it is awesome for fashion bloggers.
6. Be Quality
Before when I said all fashion bloggers can co-exist together I wasn’t lying, but that doesn’t mean that you deserve the attention of your audience. There are a ton of great fashion blogs out there so for much of your audience, there is a certain baseline of quality that they expect.
This goes for your site’s design, fashion photos, and overall experience.
People don’t want to visit a site that makes them feel like they are buying clothes at a garage sale.
Because fashion is visual, your presentation is everything. One of the best ways to make money with fashion blogging is through brand partnerships and brands don’t want to mess with sites that can tarnish their brand.
Everything that you do should be of the highest quality that you can attain.
7. Be You and Love It
Great bloggers are great because they stay true to themselves and they enjoy what they are doing.
You can feel both the authenticity and passion come through in everything that they do.
It’s easy to tell when a blogger isn’t enjoying the act of blogging. There are huge gaps between posts. Quality gets compromised.
Overall, it just makes for a poor experience.
At the end of the day if you love fashion then being a fashion blogger is a great chance to make a living out of it. However, you’ll want to make sure this is something you are willing to commit to even during the times when it isn’t as enjoyable. You might not always love it, but if you can’t find yourself loving what you do most of the time then you are better off thinking about something else.
Bonus Tip 8. Treat It Like a Business
Your blog is your business and you need to treat it as such. You need to show up every day, be consistent, and continuously promote what you are doing.
If you treat it like a hobby or side project it will stay a hobby and side project.
How can you treat it like a business?
- Come up with a plan. What is your niche? How often are you going to post? What will your posts be like?
- Create a content schedule. Nobody will follow you if you post 4 times in one week and then don’t post again for another 2 months. It is important that you show up every single day to work on your blog. It can be too easy to think that you can take a break at the beginning.
- Promote your site until people are sick of hearing about it. Businesses don’t succeed without promotion. Promotion can feel kind of icky to some people but the ones that promote the best are usually the ones that succeed.
You Can become a super fashion blogger
The top fashion bloggers make millions of dollars a year. That seems a bit insane but it happens because blogging is one of the best ways to connect to an audience.
Brands always want an opportunity to get their stuff in the hands of influencers and are willing to pay good money to make it happen.
While being a fashion blogger looks like the only thing you do is go outside and take pictures of yourself in different outfits, there is definitely a lot more going on behind the scenes.
You won’t find success overnight, but if you stick with it you can definitely become a super fashion blogger
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