6 Ways to dominate on social media
Are you running a business? These days it’s become clear that if you own a business then social media is a must. Social media allows businesses to build their community, connect with their audience, and convert followers into customers.
The difficult part about social media platforms is that they are ever-changing, so if you want to dominate on social media you need to stay on top of all the latest trends and use them to keep your audience consistently engaged.
In this blog, you will learn exactly how to stay on top of these trends and how to dominate social media.
6 ways to dominate on social media
Place your focus on stories
People need to see your stories. This is no longer something that you as a business can neglect. Instagram has more than 500 million daily users. Instagram stories have given us many features that businesses can use to increase their engagement and draw their attention to the business.
I would suggest that you upload stories at least 3-4 times a week and make sure that the stories you put up are relevant to your niche. These stories can be videos, photos, and Insta lives.
Stories allow your audience to get to know your brand or business on a deeper and more personal level. You can show your customers that you have a unique personality and this will continue building trust with them.
Write converting captions
One of the marketing mottos is that a person needs to see your marketing message seven times before they take action and become a customer. I know that there is a thin line between being pushy and just trying to sell your product.
When you are looking to sell a product you should consider using your social media to do so. You want to use captions that actually convert, and not write just to write.
The online business will keep growing and you need to make sure that you can sell your product the correct way. This is your time to start selling on social media if you aren’t already.
Here are a few things to keep in mind when writing a converting caption:
- Don’t talk about pricing
- Features are not important
- Focus on telling them what they can gain from your product
- Tell them why they need this product
- Explain how this product can change their lives
Be yourself on social media
By this, I mean that you must show your audience that you have highs and lows (you’re a real human). Show them that you are not just living the high-life because after all, nobody is perfect.
I know there are a lot of people that only show the good days on their social media, but if you truly want to connect with your audience you need to be relatable and stand out from the rest. You need to show them when you are on a low and make them respect you as a person.
If you make a mistake or have a bad day, you need to share this. Show your audience that you are not perfect and that you too are learning every day. This could help them not make the same mistake as you did or encourage them to keep going.
I know it can be hard to show people your vulnerable side and you might be scared about how they will react. But trust me when I say being real is the new trend! Being completely YOURSELF is what separates you from others.
If you want to grow revenue then video content is the way to go. Statistics have shown that marketers who use videos will increase their revenue 49 percent faster than marketers who only use photos. This is crazy! If you haven’t considered using videos for marketing then I hope you will after reading this.
By showing up in videos you can sign more clients and build stronger connections with customers.
I would suggest that you create a different video each week and decide what type of video your audience prefers. It’s important that you get to know your audience.
These can be IGTV videos, Facebook videos, or Instagram post videos. These videos will attract customers to your social media.
Market research is something that a lot of us don’t take seriously enough but it’s one of the most important steps when trying to sell a product.
Doing market research can be Instagram story polls, surveys, and social listening. You need to understand your ideal clients to be able to create content specifically for them.
You need to know what they like and what they don’t, you need to know their age and even what they struggle with.
The goal is to find out the reason that they need YOU and your PRODUCT.
You should develop a social media strategy that will lead to growth in your business.
Once you know your audience and what they are looking for, you can ensure that you give them that.
Creating a community of your own
Are you part of a community? Facebook group maybe? Yeah, me too.
Social media has become such an amazing place for people to connect with like-minded people.
Brands can easily build their own community around them that’s loyal.
As a brand, you need to start your own groups, a Facebook group, or a Pinterest pin group. If you can start creating groups you will be able to bring your audience together for a bigger purpose.
I hope that these 6 ways to dominate on social media have helped you.
I’m looking forward to seeing the changes in your social media growth and quality.
It’s important to stay updated on social media’s newest trends and algorithms.