5 Ways to improve your Pinterest growth and views
Do you get overwhelmed when it comes to improving your Pinterest? Who knew Pinterest could be this complicated? To improve your Pinterest you not only have to make your pins user-friendly and easily searchable, but you also need to spend time organizing and naming them in ways that attract people.
Boards that are messy and all over the show with no specific topic or reason may make it harder for viewers to see certain pins.
Here are a few ways you can improve your Pinterest growth and views:
Make sure you stay relevant
This is very important, because if you don’t stay relevant to your brand then you will not attract people that are interested in you or your brand. If you are looking to convert these viewers into customers then make sure that your boards are easily distinguishable and match your branding.
Keep your pins evergreen! What this means is to make sure that you’re creating pins that don’t ‘get old’ or go out of trend quickly. *****
Categorize your boards
Start by listing all relevant board categories that are related to your brand or business. Next, choose the board that you think people will be most interested in among your niche. Take those boards and categorize them into smaller groups.
Here is an example: If you’re a social media manager, you would have a board named, ‘Social Media’ where you’d add all types of content related to social media obviously. But social media has many smaller categories within the umbrella term, so you’re going to want to niche down even more. Think boards such as, ‘Instagram Tips’, ‘Blogging Tips’, ‘Facebook Community Management’. Get my point?
If you want to find out what board categories are doing the best or working well for you then you can check your analytics. If you are struggling to come up with new board names here is a good tip.
When you have finished naming all your boards you can edit them and their descriptions. In the description section of the boards, you should give a short description of what they can expect to see or read about on this board. Make sure to use as many keywords as possible for SEO so that people can easily discover your amazing pins!
Here is an example of a description for one of my boards:
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Clean and organize your pins to improve your Pinterest
If you pin as much as I do then you will soon realize how quickly your board can become messy, way too over-crowded, and maybe a little outdated. This can make it difficult for your users to find what they are looking for. A messy board will have your viewers clicking off your profile in an instant. Not only that but now the chances of your most important pins (the ones that bring you traffic) are hidden. That’s why I started, a Pinterest clean-up. This is when you go on Pinterest a few times a year and work through all your boards.
Delete any pins that are outdated and not relevant to your brand. Create new, updated boards and move your pins there instead and delete the older ones.
If you notice that one of your boards has an overload of pins then try to see if you can narrow down that category even more. Then move your pins as necessary, in the correct categories.
Creating Pinterest Pins that convert
This tip is aimed at those who create pins for their blogs. When creating pins, it’s vital to make sure that the viewer can easily read what your pin says. If they cannot clearly see what your pin says they will not spend time trying to figure it out and will lose interest. When picking a font to use for your pins, make sure it’s easy to read and try and stick to a set 2 fonts throughout all your pins.
Here is an example: The one on the left is an easy read and more simple and straight to the point.
Another helpful tip to improve your Pinterest is to choose a color or two and a layout for your pins. It’s good to keep a consistent theme in your pins, this will allow users to recognize your pin anywhere and it builds a bit of a brand around your pins.
Pinterest has a very strict pin size that will help your pin get more views and look more professional, the size 1000 x 1500 is optimal or any 2:3 aspect ratio. A 2:3 aspect ratio could be:
- 600 pixels wide by 900 pixels tall
- 800 pixels wide by 1,200 pixels tall
When creating a pin, you need to make sure that you have included a very good description. Make sure that these descriptions consist of rich keywords.
The importance of Pinning consistently
Like any other social media platform, consistency is key. I would say you need to post pins at least 5 times a day. These don’t only need to be your own pins but it can be other pins that are relevant to your brand. These other pins need be categories that your potential customers are interested in.
You are probably thinking 5 pins a day sounds impossible, considering they would all have to be pinned at a different time as well. How will you be able to do that and still have a normal life?
This is where the beauty of Tailwind comes in. I have been using this platform for over 3 years now and it’s the biggest time-saver ever!!! This app allows you to easily schedule your pins and edit them. You can save all your pins in the draft section and recycle them as you like.
I spend about half an hour scheduling the entire month’s worth of pins. Every day at least 5 pins go out onto my boards without me even thinking about pinning.
Here are an extra few things to do to improve your Pinterest:
- Stay away from grammar mistakes
- Don’t promote in your pins (“10% off” or “Two for $9.99!”)
- No salesy calls to action, like “Buy Now”
- Stay away from the words “Click here”
Pinterest can be so confusing and a bit overwhelming, but after implementing this advice you will see a huge difference in your Pinterest growth!!!
Remember to stay patient and be persistent, Rome wasn’t built in a day.
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